09 Apr 09 Being Creative is a joke.

My entrepreneurship textbook is telling me that to in order to become more creative one should adopt a relational view of the world. A lot of new inventions arise because people see new relationships between objects and processes.

A pun is “the humorous use of a word or phrase so as to emphasize or suggest its different meanings or applications, or the use of words that are alike or nearly alike in sound but different in meaning; a play on words.”

In order to make puns one has to recognise the meaningful relationship between the words being used. And thus, making puns is a great way to develop your creativity.

So next time someone cringes because of your lame pun, revel in the thought that your next great idea might be a joke.