Soup, Dunbar’s Number and Facebook.
June 14th, 2011When I was a child, my mother used to (and still does) make the yummiest soup. I also quite enjoyed dipping some bread into the soup: so much so, that on occasion I would play around and dip two-three slices into it, effectively rendering the soup useless. Too much bread.

Omnomnomnom
Did I expect the soup to turn a congealed wheat? Not at first of course. With my young mind, I knew I liked bread. I liked soup. I liked bread and soup and stuffed some more bread into the soup. That’s how I am starting to feel about Facebook. I keep adding friends; friends keep adding me. And it is starting to fill up, becoming noisy and bloated. Why is that happening? Dunbar’s Number, my friend. Dunbar’s Number.

Robin Dunbar's book. Read it.
Dunbar’s number (proposed by Robin Dunbar) is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. What is that number? 150. It has surprisingly shown up in a lot of real-world examples (from nomadic tribes to modern day factory floors). I was wondering if this would apply to online-relationships. Considering that Facebook is about ‘connecting with people you care about’, the data reveals a surprisingly similar trend. Facebook’s stats show that the average amount of Facebook friends are… drum roooll. 130.
Now, I’ve spoken about this in the past. Today, it is becoming more apparent as Facebook’s active users in the USA has dwindled by 6 million users. Maybe it is just a seasonal trend, a momentary dip, or maybe it is indicative of a greater problem? Facebook doesn’t know what to do about this increasing bloat.
People change. You aren’t that great of friends with some of your highschool buddies. You are however, adding more and more people on Facebook, without actually dumping some of them off. Facebook has only been around for the majority of its users for 2-3 years.

Now move forward a few years, and people will have changed. They will have new people who are more important in their lives. This means, Facebook’s average friends count will keep growing.
How has Facebook battled with this? They have recently (and silently) slipped in controls for the news feed that show only people you most interact with. The odd thing is, it doesn’t run across all devices that way! If you have Facebook for Android, you will notice a lot more updates that doesn’t appear in your web feed (m.facebook.com is the same as the web feed). Does it work. Not really. It sucks in a certain way to determine what I deem important. Just because I don’t interact much with a person/band, doesn’t mean it shouldn’t be in my feed.
So. What now?
Good question. One which I’ve been following quite avidly since my previous post about it. People will keep dipping their bread into their soup. Facebook needs to change if it wants to fend off against this impending problem. Either they find a way to beat the 150 number, by changing the way we communicate and stay in touch, or a new social contender comes to the fore that keeps your connections to under 150 (via some implicit social graph machine).
Suffice to say, I am definitely keeping an eye on this! All this talking about soup has made me hungry.












