So, Evan Williams recently stated that Twitter will reach 1 billion users.
All I’m going to spew here are my thoughts. If you disagree, please do and tell me what you think.
I think people use Twitter for 3 reasons? Narcissism, watered-down RSS reading and marketing. I’m not going to lie, I use Twitter for all the above. I sometimes like saying what I’m doing. It is cathartic to share great and sad moments with people who might or might not care. I’m not going to spew everything I feel and do, but only the noteworthy things I’d want to share. My rule is: if I want to tell my real-life friends, I’d say it on Twitter. Having breakfast is not news. I use it follow interesting links people might post (watered-down RSS reading) and marketing my personal projects.
If you don’t fall into that 3 categories, you don’t usually stay on Twitter. You will join it, Twitter being a “buzzword”, but then like so many people, only post a few statuses and never come back.
I contend that the social aspect arises from the 3 main uses. In other words, the social relationships I have formed from Twitter was a result of having other goals in mind. Unlike Facebook, I think people don’t join Twitter to be social. The inherent social structure isn’t that intuitive. The classic example is when people say: “So it is like Facebook, but just status updates? Why would I want to join?”
To me, Facebook is my real life social graph put online. Twitter allows me to create a totally new online graph that starts online and feeds into real life (for whatever purpose). I guess it depends how you use Facebook and Twitter. Facebook is for strengthening the current relationships I have. Twitter is for finding new connections (whether I want to share my breakfast or market my projects). I don’t post my blogs on Facebook, because I don’t think my friends will want to read it. I post it on Twitter, because I believe the people that follow me might find the subject matter interesting or just like consuming information.
So to come back to my question. Will Twitter reach 1 billion users? Probably. I’m more inclined to say that it won’t. Hosts of people will still come to join based on curiosity and talk. Of these, some will stay, finding the purpose they use it for (sharing their music, following celebrities, following news accounts, blabbing about their breakfast, etc). I still feel that Twitter’s use is still too ambiguous for late adopters and laggards to get on the bandwagon. The ephemeral nature of tweets is also a problem. Facebook stores the “actions” into an easy to dissolve manner: photos are easily browsable, the feed easily readable. If you see my Facebook profile, you’ll pretty much know what I’m on about. If a person arrives on my Twitter profile, finds I only have @replies to my followers in my stream, it will be uninteresting. There is no summation of what I tweet about generally (except the bio) and why I should be followed. Twitter being a service where it is focused on accruing new connections (in my opinion), still falls behind in that regard.
They knew about this and added the “Who to Follow” feature. Sure, thanks! But why? Tell my why I would want to follow said person. Facebook lives on current social graphs, so they don’t really have this problem. I meet someone, I add them on Facebook. If Twitter can make sure the right people, follow the right people, it will explode. If I join and they take my location and interests (3 simple tags even) and suggest people to follow in my hometown I might not know. Great! I can create new connections! Twitter have the advantage that following someone is more socially accepted than friending someone you don’t know on Facebook.
The other problem, and I think this is also the case with Facebook, is the size of streams. I think the golden 150 number still holds true for online connections (perhaps maybe more as it is more manageable). I follow 1100 people. At this low number, my feed is unreadable. I can’t digest the information, before the new information appears. I have thus created lists to follow the people I really want to read depending on occasions and location. The problem with this is that people only start doing lists once their feed becomes unmanageable. It is way too much of a mission to go back and all the people I follow to lists!
Much rambling, I digress. What do you think?